Before we choose a name

Three ways to come home.

We're making soft furniture for grown-ups and little ones: sofas that arrive in a box and slowly breathe back into shape, a changing pad you'll never wrestle a cover onto, little floor seats that bloom from flat to round. We've imagined three different homes for it. Wander through all three, then tell us which one feels like yours.

About five minutes · three short stories · one choice

OnelowenaSoft furniture for slow living.

TwofuwarıSoft, for everyone.

ThreeUNCILSoftness, engineered.

Chapter One

lowena

Soft furniture for slow living.

lo · WEN · a

An old Cornish word for joy. Not the loud kind. The kind that arrives when the door closes behind you and the house goes quiet.

Quiet · Considered · Warm

Soft furniture for slow living.

Some evenings ask for nothing. A lamp, a book you've been meaning to finish, the hum of the dishwasher in the next room. Lowena is made for those evenings.

Our first sofa, The Hush, has no frame and no springs. It is a single block of carved foam under a quilted top layer, wrapped in a chenille that feels like a well-loved sweater. It sits low and deep, the way the best sofas do, but never so low that getting up becomes a negotiation.

It arrives in two boxes, folded small. You open them, and over three days it slowly breathes back into shape, as if it were settling in too.

A day with Lowena

7:40 amCoffee by the window, before anyone else is up.

2:15 pmA changing pad that wipes clean in one pass, and is warm to the touch.

9:30 pmThe lamp, the throw, the last chapter.

Touch first.

A chenille with a soft, pebbled hand. Washable, because life happens.
A quilted top layer that gives as you sink in.
A carved foam base that keeps holding you up, year after year.

For the little ones

Little Lowena

The same calm, made small.

The LullA contoured changing pad with a sealed, soft-touch surface. No cover to wrestle, nothing to wash.
The NookA little floor seat that ships flat and comes back round.
The FortA small sofa that becomes a hideout by lunchtime.

Later on

What comes next

The Lie-inA wide chaise for long Sunday mornings.
The GuestA sofa bed for the friend who stays over.
The KeepAn ottoman that quietly hides the throws.

The look

lowena

Plaster, oatmeal and mushroom, with a deep bay green and a little apricot for the nursery. A soft serif, set lowercase, like a name written by hand.

Plaster
Oatmeal
Mushroom
Bay
Ink
Apricot

Lowena, for people who want their home to feel like a deep breath.

Chapter Two

fuwarı

Soft, for everyone.

foo · WAH · ree

Japanese for the way soft things drift and settle: a feather landing, bread rising, a futon left in the sun until it puffs back up.

Gentle · Playful · Together

Soft, for everyone.

In a house with small children, the softest places get the most traffic. The sofa is a reading nook at seven, a trampoline at four, a fort by five, and finally, after bedtime, yours again.

Fuwari makes those places: a deep, cloud-soft sofa for the grown-ups, a play couch for the littles, a changing pad that wipes clean in one pass. One soft foam, two sizes of people.

Everything arrives small and plumps up at home. Children love watching it happen. So do we.

A Saturday with Fuwari

The fuwa-fuwa layer.

A quilted layer of tiny foam pieces, soft on top and steady underneath.
Grown-up covers zip off and go in the wash.
Little ones' covers simply wipe clean.

For the little ones

Play & Nursery

Sized for small people, made of the same soft stuff.

ScoopA floor seat sized for small readers.
NestA play couch that flips, stacks and builds.
Cradle PadA soft, sealed changing pad that's warm to the touch.

Later on

What comes next

Nap futonA thick floor futon for slow afternoons.
Floor pillowsBig round cushions for the whole family.
Nursing chairA chair for night feeds that grows into a reading chair.

The look

fuwarı

Milk, cloud and roasted-tea brown, with matcha green for play and a breath of sakura for the nursery. A round, friendly letterform; the dot on the i is a little cloud.

Milk
Cloud
Hojicha
Matcha
Sakura
Sumi

Fuwari, for families who want every soft place in the house to be shared.

Chapter Three

UNCIL

Softness, engineered.

un · COIL

To unwind. To stretch out. To let your shoulders finally drop. Also: a sofa with no coils inside.

Honest · Precise · Calm

Softness, engineered.

We took the springs out of the sofa and asked what was left. A block of foam. A soft layer on top. A cover. A way to join one piece to the next. Then we got very particular about all four.

Uncoil is a sofa you can understand. Every module is carved from one block of resilient foam and topped with a quilted layer. The seat sits at 17.5 inches, because getting up matters as much as sinking in. Add a piece, take one away, rearrange it all when you move.

It ships in two boxes. On day one you'll see fold lines. By day three they're gone. We'll tell you exactly what to expect, because nothing about it is a secret.

From box to sofa

Day 0 → Day 3Two boxes in. One sofa out. Fold lines fade by the third morning.

Any eveningSit down at 17.5 inches. Get up without a push.

Any yearAdd a module. Take one away. Start again in a new place.

Inside, in order.

01 — A carved foam core, cut from one block.
02 — A quilted soft layer, 60 mm deep.
03 — A washable chenille cover. 04 — A tool-free join. That's the whole sofa.

For the little ones

Uncoil Play & Nursery

The same system, smaller.

Build SetSix blocks become a couch; a couch becomes a fort.
ScoopA floor seat that ships flat and comes back round.
Pad 01A changing pad with a sealed, matte surface. No cover. Nothing to wash.